While wrestling fans prepare to descend Las Vegas for WrestleMania 41 of the WWE, the demand has constantly grown over the years that has now risen in a one -day event.
Although WrestleMania matches will take place on April 19 and 20, a large number of activities will take place in the previous and subsequent days, including Meet and Greets with fighters, a ceremony of the WWE Hall of Fame, games for weekly television programs that include “SmackDown”, “Raw,” and “NXT” and a wrestlemania roast organized by comedian Tony Fanchcliffe.
The construction of activities is similar to what the NFL does for the Super Bowl, which the hosts are found and greet with current and previous soccer players, flag soccer clinics, food experiences and other events.
Wrestlemania has traveled a long way since its inception in March 1985. At that time it was a one -night event that focused mainly on wrestling matches, with celebrities such as Mr. T, Liberace and Muhammad Ali were sprayed.
For 2016 there were more than 100,000 fans present for Wrestlemania 32 in Arlington, Texas. The annual event expanded in 2020 to two days of wrestling matches with Wrestlemania 36.
Wrestlemania 41 stops at the Allegiant Stadium in Las Vegas, the same place where Super Bowl was held last year. Similarly, Wrestlemania 42 will be held in Caesars Superdome in New Orleans in 2026. That’s where this year’s Super Bowl was held.
Jason Cieslak, global Global Brand Consulting President Siegel+Gale, said WWE has managed to find a way to continue with Wrestlemania, successfully paying dividends for the company over time.
“There is a considerable benefit in the treatment of Wrestlemania such as the Super Bowl or the World Cup,” he said. “WWE has been masterful in Looping in celebrities to participate and take advantage of social channels to generate emotion for the event.”
The expansion of Wrestlemania several days of activities and events is a benefit for the brand.
“From a brand perspective, it once was a narrow social event in something more conventional and entertaining,” said Cieslak. “This is a great achievement when you consider the origins of the brand.”
Sports entertainment company Wwethat is part of Tko Group HoldingsHe has previously said that Wrestlemania, Summerslam and Rumble Have a combined economic impact of more than $ 300 million.
Live events are a significant component of Tko’s business. The New York Company, which also has UFCHe organized more than 300 live events worldwide last year.
Randal Konik de Jefferies said in a recent client note that anticipates the impulse that Tko’s live events have to continue during this year.
“We believe that Tko will continue to have multiple levers to boost the expansion of live events of a ticket prices increase to a greater implementation of site rates,” he wrote.
