New York – When a couple decided to take their relationship beyond the most recent season of “Love is blind” The moment was a soundtrack of a family song: Billie Sau -slish “Birds of a feather.”
It was not a musical surprise of Flash In-The-Pan. The season was full of family needle falls – Miley Cyrus’ “Demolition Ball” Justin Bieber’s “Holy,” Ariana Grande’s “In you” Selena Gomez’s “Lost you to love me”: a gesture far from the little known pop songs, sometimes generic, which used to meet the most emotional moments of the program.
The CEO of Show Creator and kinetic content, Chris Coelen, attributed the pivot to the anniversary of the program.
“We decided, in this season 8, to coincide with our fifth anniversary, really embrace popular music in a big way,” he said. “And so, we end up using, throughout the season and in each episode, we use signs of popular music.”
“Love Is Blind” is not the only reality show that walks between what viewers have labeled “real songs” and unknown music.
It is not artificial intelligence, where “nobody controls copyright,” he says “The Bachelor” Music Supervisor Jody Friedman. “There is too much risk involved in the use of music of AI in these projects.”
Excluding the great pop albums, the music used on television comes from several sources. It can be personalized music, original from the composers of the program. It can be licensed directly from artists, or synchronization agents, production music libraries or a “stop”, what supervisors call a company that has the rights to license both the master recording and the rights of composition.
Music supervisors can also resort to known songs. In the most recent season of “The Bachelor”, Friedman used a version of “Sea of Love” by Phil Phillips, a classic melody of the 50s. It is more affordable to pay to license a cover than the original recording: “And creatively, it is a modern version of an old song,” he says.
“Love Island USA” The Sara Torres music supervisor also uses covers.
“That can bring other listeners that may not necessarily be in pop, but if they listen to the song in a different genre, it could attract them, return and listen to the original version,” she says.
Music libraries, companies representing music catalogs for license purposes, are also key, because if a song is too expensive license, a supervisor can find a song that evokes the feeling of “Butter” of BTS Without having to pay for it.
“Independent libraries, say, for television, could be between $ 1,000-1,500 for needle use,” says Friedman. For television programs in general, larger commercial songs can vary from $ 20,000 to more than $ 100,000, with high -profile songs that win more depending on the use, he says.
The use of recognizable pop music instantly differs from one program to another.
“Love is blind” He has used popular music in the past, but in moderation. Coelen points out the use of “I Hope You Dance” by Lee Ann Womack in the history of Bliss Poustetezadi and Zack Goytowski in season 4. But the frequency of the 40 best successes in the most recent season is new.
He says that the benefit of using these songs, creatively, is that “elevates the experience” for the viewer: “Emotions are so connected with certain musical pieces, and can conjure feelings with which we relate to.”
The kinetic content rejected Associated Press’s request to talk to the program’s music supervisor, Jon Ernst.
“Love Island USA” presented songs like Chappell Roan “Kaleidoscope” and Sabrina Carpenter’s “Please, please” in his most recent season. Executive producer James Barker points out that the original program of the United Kingdom has always used commercial music and, therefore, the US version has struggled to do the same.
“The show is destined to feel that you are on vacation with your best friends. Of course, when you are on vacation, you are sharing music,” he says. “I think that translates into how we create the program.”
Torres agrees. He adds that the program generally uses more commercial music at the beginning of the season, and then again in the end: “You want that great impact.”
Because the program has a fast response time, with six episodes a week: “Whatever happens in Fiji on Monday is broadcast on Tuesday in the United States”, as described by Barker, the “Prior” program team more than a thousand songs, in case they work for a particular narrative moment. That means that applications are sent to editors and labels in advance, but they are not paid until the clues are selected.
A show with more delivery time, “The Bachelor” has long used commercial songs in its programming. This year’s season, the 29 of the program, had several memorable musical moments, including a Cardi b, Bad Bunny and J Balvin Needle Drop when “I like” played when the cast went to Madrid.
“This is my first season with ‘The Bachelor’, but historically they have used Colbie Caillat, Boyz II Men, Backstreet Boys,” Friedman enumerates. “They used Billie Eilish last season. This season we used a track by David Guetta, Dropkick Murphys for the episode in Boston. There is a Karol g clue.”
He adds that “The Bachelor” uses many recognizable pop songs, typically one or two per episode.
“Each episode has a budget. So, although they can waste in a pop song, the rest of the budget” is spent on another music that has a lower cost, he says.
Because “love is blind,” says Coelen simply: “The answer is yes.”
Barker of “Love Island USA” agrees.
“You are not only committed to the characters, but the songs and artists that you care to listen to at home are being represented on television,” he adds. “It’s just a bridge between all of us.”
