Starbucks appointed a new financial director on Tuesday as part of a Response strategy.
Cathy Smith, who has been Nordstrom’s financial director since 2023, will join Starbucks in the following month, said President and CEO of Starbucks, Brian Niccol, in a letter to employees. Smith previously served as Financial Director of Target and Walmart International.
Smith will replace Rachel Ruggeri, who is Leaving the company. Niccol said Smith provides extensive experience in retailers, global operations and corporate changes.
Ruggeri will stay In Starbucks For a period of time to help with the transition, he said …
“During his almost 20 years in Starbucks, Rachel has had many important roles, always leading with integrity, an focus on results and a strong belief in the importance of our culture,” Niccol wrote.
He said Smith provides extensive experience in retailers, global operations and corporate changes.
Niccol is trying to revitalize the slow sales of Starbucks with Faster service timesa less complicated menu and other movements, says they are destined to restore a Sensation of Community Cafeteria to the company’s stores.
In January, the company reversed its open doors policy and said Only customers who bought something You would be allowed to hang out or use the bathroom in a local Starbucks.
Niccol, who The past fall joined StarbucksHe has also been remodeling the company’s executive ranks in an effort to optimize decision making and make leadership more responsible. In January, the president of the North American Division of Starbucks resigned after his work was divided into two; Starbucks now has an executive in charge of existing stores and another in charge of the development of the store.
At the end of last month, Niccol announced a plan to fire 1,100 corporate employees worldwide.
