Los Angeles – NBC continues its strategy to instill the Olympic Games with the pop culture and attraction of celebrities to generate impulse before Milan-Cortina Winter Games In Italy next year.
This time, American Italian comedians Ray Roman and Sebastian Maniscalco He will make his debut during a comic promotion, the network said Wednesday. The commercial will be issued during NBC’s Kentucky derby coverage on Saturday.
In the place, Romano and Maniscalco are at the top of the Italian Alps with snowboard tables in their hand, trying to discuss exciting winter sports such as skiing, snowboarding and luge. But his discussion is repeatedly diverted by his obsession shared with Italian food.
“Ray and I joined for the Olympic Games, two Italian types trying to discover winter sports,” Maniscalco said in a statement. “Let’s say we thought ‘Lge’ was a type of pasta.”
Romano and Maniscalco filmed the commercial in Los Angeles, with the backdrop of the mountain brought to life with industrial light AND Magic, The Visual Effects Company founded by George Lucas and recently known for his work in “The Mandalorian”.
The network said Roman and Maniscalco were an easy option to start building anticipation for winter games.
“Both are instantly recognizable, deeply loved and naturally fun,” said Joseph Lee, senior vice president of creative marketing, sports and entertainment of NBC. He said the network is using the same play book of tar artists and athletes.
Last year, Popular figures that appeared at promotional points including Snoop Dogg, Megan the stallion, Simone Biles, Peyton Manning, Cardi b, SZA and Lily Collins.
“We are executing the same play book throughout the campaign: matching entertainment personalities with the Olympic Games (often the Olympics) in a fun and unexpected way,” Lee said. “It’s how we will continue to maintain culturally relevant and really entertaining games.”
