Pepsico said Monday that he is acquiring the Poppi prebiotic soda brand for $ 1.95 billion.
The acquisition gives Pepsico a fast -growing brand in the popular Functional drinks category.
“More than ever, consumers seek convenient options and of great flavor that fit their lifestyles and respond to their growing interest in health and well -being,” said the president and CEO of Pepsico, Ramon Laguarta, in a statement.
Pepsico said the transaction includes $ 300 million of early benefits in cash, which raises the net purchase price to $ 1.65 billion.
Allison Ellsworth, co -founder of Poppi, based in Austin, Texas, said that the combination with Pepsico will expand the reach of Poppi.
“We cannot wait to start this next chapter with Pepsico to bring our soda to more people, and I know they will honor what makes Poppi so special while supporting our next phase of growth and innovation,” Ellsworth said in a statement.
Ellsworth developed Poppi, then known as mother drink, in his kitchen in 2015 because he loved the soft drinks, but was tired of the way he made her feel. He mixed fruit juices with apple vinegar, gas with gas and prebiotics and sold the drink in farmers.
The brand took off in 2018 when Ellsworth and her husband threw it in “Shark Tank.” An investor in the program, Rohan Oza, assumed a participation in the mother drink and made a great brand change. Poppi, with its bright fruit cans, was born.
“We are more delighted to partner with Pepsico so that even more consumers throughout the United States and the world can enjoy Poppi,” said Oza, co -founder Cavu Consumer Partners, which has also invested in brands of drinks such as Oatly and Bai.
But not everything has been a soft navigation for Poppi. Last summer, a Collector claim It was presented against the brand by a consumer who said that his products do not improve intestinal health as much as his marketing suggests.
