Food manufacturer Mondelez International is demanding to ALDI supermarket chainalleging that the packaging of the cookies and brand cookies of Aldi “blatantly copy” Mondelez products such as chips ahoy, wheat and thins and Oreos.
In a federal lawsuit filed on Tuesday in Illinois, Mondelez based in Chicago He said that Aldi’s packaging was “probably cheating and confusing customers” and threatened to irreparably damage Mondele and Your brands. The company He is looking for monetary damage and a court order that prevents Aldi from coming products that violate his registered trademarks.
A message that was looking for comments left with Aldi on Thursday.
In the demand, Mondelez showed photos from side to side of multiple products. Aldi’s thin cookies, for example, come in a golden box very similar to Mondelez wheat thins. Aldi and Oreos chocolate sandwich cookies have blue packaging. The golden cookies of the supermarket and the ritz cookies in Mondelez are packaged in red boxes.
Aldi, a German discount chain with the United States headquarters in Batavia, Illinois, keeps low prices when selling mainly products under its own labels.
The chain has faced demands about its packaging before. Last year, an Australian court determined that Aldi infringed the copyright of children for children for young children. In that case, Aldi’s packaging presented a cartoon owl and colors similar to the name package.
Earlier this year, a United Kingdom Appeals Court ruled in favor of Thatchers, a cider company, which demanded Aldi for design similarities in the packaging of its lemon cider.
Mondelez said in his demand that the company had contacted Aldi on numerous occasions on “containers confusingly similar.” Mondelez said Aldi suspended or changed the packaging of some articles, but continued to sell others.
The lawsuit also claims that Aldi infringed Mondález’s commercial clothing rights for Nutter butter packaging Nilla Wafers, and its premium cookie brand.
