Toronto – NHL and Rogers Communications announced a new 12 -year national media rights agreement Wednesday to air games on multiple platforms in Canada.
The agreement, which was first reported on Monday, is valued at $ 11 billion Canadian dollars, or approximately $ 7.7 billion. The new agreement extends during the 2037-38 season.
In Canadian dollars, more than double the previous contract signed in November 2013 that cost Rogers $ 5.2 billion in the local currency. The Rogers CEO, Tony Staffieri, said the company is proud to continue its association with the NHL.
“Hockey is Canada’s game and we are proud to be the home of hockey,” Staffieri said in a statement. “Sports are central to our company, and these rights are the most valuable sports rights in Canada.”
This is the last source of income of the League after hiring with ESPN and Turner Sports in 2021 for the current TV and TV transmission and transmission for $ 4.5 billion in seven years combined.
The NHL commissioner, Gary Bettman, said the League and the Rogers have a shared commitment to the best Canadian fans and the unique passion they have for the game.
“For more than a decade, Rogers has done incredible job by transmitting what NHL hockey, our players and our teams mean for hockey fans and their communities from coast to coast to coast,” Bettman said.
The agreement includes national rights on all platforms, including television, digital and transmission, for all national regular seasonal games, in all languages, as well as rights outside the market for all regional games.
It also includes the national rights of all playoff games, the Stanley Cup final and all special events and store events, in all languages.
The Agreement allows strategic subitiation for a subset of rights, including the National French language and an exclusive national package of a single night.
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