Nashville, Tenn. – The NCAA will abandon a rule that prevented the athletes from negotiating potentially lucrative agreements of name, image and likeness before registering in a specific university, Tennessee’s attorney general, Jonathan Skrmetti said on Monday, when he announced an agreement in a demand on politics.
Skrmetti and a handful of general prosecutors had sued the NCAA for their prohibition of recruitment of name, image and likeness, arguing that the rule violated antimonopoly laws.
The proposed agreement must still be approved by a federal judge.
In a statement, Skrmetti said that “with a multimillion -dollar entertainment industry that rises from the foundation of university sports, children who make everything happen should not be the only people who denied the opportunity to prosper.”
A NCAA spokesman said that the proposed agreement “underlines our support to athletes students who benefit from their null and our commitment to provide greater benefits to athletes at each stage of their university experience, creating a sustainable model for the future of university sports.”
The agreement, if approved by the Court, will allow university athletes to negotiate compensation for the agreements of name, image and likeness before registering in a specific school, and will allow third parties to negotiate agreements of name, image and likeness during the recruitment windows.
The NCAA will also have to advertise any change of name, image and likeness proposed over the next five years and meet the states before the proposals can enter into force.
General prosecutors in New York, Virginia, Florida and the Columbia district were part of the coalition that demanded politics.
The judge who manages the case had previously ordered the NCAA to temporarily stopped the policy while the case was developed.
